Functional Beverages
From 2019 2024 the global functional beverage market is predicted to grow at a compound annual growth rate of 866.
Functional beverages. 21 sep 2020 by katy askew the functional beverage sector is expected to gain traction as more lifestyle consumers are attracted to the category according to kerry taste and nutrition. Energy drinks sports drinks and functional bottled water are among the functional and fortified beverage category that is showing immense growth in the recent years. A functional beverage is a drink typically intended to convey a health benefit usually as a panacea or a performance enhancing substancesome include ingredients like herbs vitamins minerals nootropics amino acids or additional raw fruit or vegetables. Citation neededfunctional food center coined the term for functional food which can be applied to beverages as well.
Also included in this category are enhanced water products ready to drink tea and coffee. Suncrush belongs to a category of the beverage industry called functional beverages which aim to let consumers enjoy a drink and then function often in an athletic capacity. And dairy alternative drinks. Functional beverages see lifestyle consumer boost.
Functional beverage a non alcoholic drink that contains non traditional ingredients including herbs vitamins minerals amino acids or added raw fruit or vegetable ingredients which is claimed to provide specific health benefits beyond those of general nutritioneg boosting or enhancing the immune system or heart improving joint mobility increasing sense of well being increasing.